Key Opinion Leaders (KOLs) are thought leaders who are seen as trustworthy, highly influential and are held in high esteem. KOLs play an important role in the marketing strategy at every stage of the company. Hence, it becomes essential for us to identify the right opinion leaders. Today’s Market has become very competitive and need for a KOL/Thought Leader have become an imperative for any brand’s strategy.
We, at Austere develop an exhaustive list of Opinion leader based on the given criteria and help shortlist the most influential ones. We also design and execute a comprehensive search based on those characteristics. Data analysis tools, like name disambiguation and database cross-referencing, ensure the high quality of our results. These efforts result in a highly focused list of key influencers for your target areas. Our KOL Identification offering is unique and can be customized to suit varying needs across different functions like Marketing, Professional Relations, Medical Affairs, Clinical or Medical Science Liaisons and Commercial teams. We have vast experience in working across different therapeutic areas and geographies which have been of great benefit to clients where we have supported their KOL identification needs.
We just don’t stop with identification, we go beyond and help the clients with complete details of the Key Opinion Leaders. We provide data on nearly all facets of a KOL’s professional life. From Publications, Presentations, Trials, Grants, Patents, to Payment and Industry Activities, our profile data goes a mile deep enabling our clients to engage successfully with the KOLs. The average KOL profile contains over 120 data fields and more than 900 data points.